About · Sacramento, CA
Understanding What Works. Finding Ways to Make It Better.
I'm Colby Diehl, a performance marketer based in Sacramento, California. What I enjoy most about marketing is understanding why something works, identifying where there's room for improvement, and turning those insights into practical changes that produce better results.
Background
My experience spans paid search, local SEO, website development, conversion tracking, and analytics. Through that work, I've learned to look beyond individual campaigns and consider how strategy, execution, and measurement influence the bigger picture.
My agency and freelance experience has given me the opportunity to work with businesses across different industries and stages of growth. In my most recent agency role, I supported approximately 35 businesses across PPC and SEO, managed $25K–$30K in monthly Google Ads spend, and worked on more than 70 campaigns. These experiences have strengthened my ability to solve problems, take ownership, and make decisions informed by data.
Approach
What Guides My Work
Begin With Intent
Understand what motivates someone to search, click, or take action. Good marketing begins with knowing what people want and need, and why they're looking for it.
Look Across the Funnel
Campaigns don't operate in isolation. The message, landing page, user experience, and how a business handles incoming leads all influence the final outcome.
Make the Data Trustworthy
Reliable decisions start with reliable measurement. Validate tracking, question inconsistencies, and understand what the data can and cannot tell us.
Build Reusable Processes
Find ways to make good work easier to repeat. Clear reporting, documented workflows, and consistent processes help teams work more efficiently without sacrificing quality.
Experience
Experience
Performance Marketing Specialist · Digital Canvas Marketing
Aug 2025 – Oct 2026Managed and optimized paid search campaigns while supporting local SEO, landing page development, conversion tracking, and analytics. Contributed to client strategy, performance reporting, and improvements to internal workflows.
Freelance Marketing Consultant · Independent
Feb 2024 – PresentWorked directly with local businesses on Google Ads, local SEO, Google Business Profile optimization, website development, and conversion improvements, connecting marketing efforts with business goals.
Paid Search Specialist (Contract) · Stream City Marketing
May – Aug 2024Supported Google Ads and Meta campaigns through keyword research, campaign optimization, ad creative, and performance analysis.
Education
Education
B.S. Business Administration, Marketing · Western Governors University
2023A.S. Business Administration & A.S. Economics · Folsom Lake College
2023Certifications
Certifications
- Google Ads Certification — Google Skillshop
- Google Analytics Certification — Google Skillshop
What's Next
Looking Ahead
I'm interested in opportunities where I can continue growing as a marketer, take on meaningful challenges, and contribute to a team that values curiosity, collaboration, and measurable results. I enjoy working with people who are motivated to improve, open to new ideas, and focused on doing good work.