Resume
Colby Diehl
Performance Marketing Specialist
Paid Search • Conversion Optimization • Marketing Analytics
(916) 804-6090 • colbydiehldm10@gmail.com • linkedin.com/in/colby-diehl
35
Client businesses supported
$25–30K
Monthly advertising spend overseen
70+
Google Ads campaigns led
Scope at Digital Canvas Marketing, August 2025 – October 2026.
Summary
Professional Summary
Performance Marketing Specialist with 2+ years of agency and consulting experience managing paid media, SEO, and conversion optimization for 35 client businesses. Oversaw $350K in annualized advertising spend and supported an estimated $300K in annualized recurring agency revenue. Combines hands-on campaign execution, performance analytics, and client strategy to improve customer acquisition and marketing efficiency.
Experience
Professional Experience
Performance Marketing Specialist · Digital Canvas Marketing (Remote)
August 2025 – October 2026- Managed a portfolio of approximately 35 client businesses across PPC and SEO, overseeing $25K–$30K in monthly advertising spend and supporting an estimated $25K in monthly recurring agency revenue.
- Drove a 34% increase in monthly conversions (77 to 103) while reducing cost per acquisition by 22% ($23.87 to $18.55), with only a 4% increase in ad spend through strategic campaign optimization and budget allocation.
- Led planning and optimization across 70+ Google Ads campaigns, leveraging performance data, keyword demand, and budget forecasts to guide targeting, bidding, and investment decisions.
- Developed and optimized 65+ landing page variations, applying conversion rate optimization (CRO), search-intent alignment, and persuasive messaging to improve post-click user experiences.
- Developed and maintained conversion tracking and client-facing Looker Studio dashboards, integrating GA4, Google Tag Manager, and lead-tracking data to strengthen attribution, improve reporting accuracy, and identify acquisition opportunities.
- Independently led client strategy meetings, translating PPC and SEO performance into growth and investment recommendations while coordinating cross-functional execution with agency leadership and development teams.
- Oversaw SEO deliverables across client accounts, delegating tasks to a team member, providing technical guidance, and conducting quality assurance reviews.
Marketing Consultant · Freelance (Remote)
February 2024 – Present- Independently developed and optimized Google Ads campaigns for small business clients, increasing conversions by 32% while reducing acquisition costs by 31% through keyword strategy, bidding, and performance analysis.
- Developed and executed local SEO strategies through keyword research, on-page optimization, and Google Business Profile enhancements, achieving top-three Google Maps rankings for targeted local searches.
- Portfolio: PPC Client Strategy — Google Ads Structure Spreadsheet
Paid Search Specialist (Contract) · Stream City Marketing Agency (Remote)
May 2024 – August 2024- Increased Google Ads click-through rate by 217% (2% to 6.33%) while reducing average cost per click by 30% through search-term analysis, keyword refinement, and strategic bid optimization.
- Developed and optimized Google Ads campaigns and Meta Ads creatives across approximately five client accounts, refining keyword targeting, ad messaging, and campaign structure to improve advertising efficiency.
- Supported the launch of an $800/month Meta Ads campaign that generated multiple leads and a $225 customer sale within days, exceeding the client's $175 average transaction value by 29%.
Server · Ketch Grill & Taps
February 2024 – August 2025- Earned expanded lead-server responsibilities through consistent performance, managing larger service sections and coordinating private events with team members.
- Applied consultative selling, personalized recommendations, and customer relationship management to support restaurant revenue, resolve service concerns, and improve guest experiences.
Skills
Core Skills & Platforms
Paid Media & Acquisition
- Google Ads
- Meta Ads
- PPC Strategy
- Budget Management
- Lead Generation
SEO & Conversion
- Local SEO
- Technical SEO
- Google Business Profile
- Landing Page Optimization
- CRO
Analytics & Reporting
- GA4
- Google Tag Manager
- Looker Studio
- Conversion Tracking
- Marketing Attribution
Marketing & Operations
- Excel/Google Sheets
- Client Account Management
- Campaign Strategy
- WordPress
- SEMrush
Education
Education & Certifications
Western Governors University · B.S., Business Administration (Marketing)
December 2023Folsom Lake College · A.S., Business Administration; A.S., Economics
May 2023Certifications
- Google Ads Certification
- Google Analytics Certification
Interests
Golf · Boxing · Chess · Guitar
Let's Connect
Need someone who can connect strategy with execution?
Whether you're building a marketing team or looking for help improving performance, I'm always open to a conversation about the right opportunity.