Live demo · Simulated data
Don't take my word for it. Try it.
These are working, simplified versions of the tools behind my case studies. Move the controls and watch the numbers respond. Everything here is simulated, so real client data stays private, but the reasoning mirrors how I evaluate real accounts.
01 · Campaign simulator
What happens when you optimize?
Daily conversions, 30 days
View as table
| Day | Current | With changes |
|---|---|---|
| 1 | 1.1 | 1.1 |
| 2 | 1.4 | 1.4 |
| 3 | 1.2 | 1.2 |
| 4 | 1.1 | 1.1 |
| 5 | 1.2 | 1.2 |
| 6 | 0.9 | 0.9 |
| 7 | 0.7 | 0.7 |
| 8 | 1.0 | 1.6 |
| 9 | 1.3 | 2.0 |
| 10 | 1.3 | 1.9 |
| 11 | 1.1 | 1.6 |
| 12 | 1.1 | 1.6 |
| 13 | 0.9 | 1.4 |
| 14 | 0.8 | 1.2 |
| 15 | 1.0 | 1.5 |
| 16 | 1.3 | 1.9 |
| 17 | 1.3 | 2.0 |
| 18 | 1.1 | 1.7 |
| 19 | 1.0 | 1.6 |
| 20 | 0.9 | 1.4 |
| 21 | 0.8 | 1.2 |
| 22 | 1.0 | 1.5 |
| 23 | 1.2 | 1.8 |
| 24 | 1.3 | 2.0 |
| 25 | 1.2 | 1.7 |
| 26 | 1.0 | 1.5 |
| 27 | 0.9 | 1.3 |
| 28 | 0.8 | 1.3 |
| 29 | 1.1 | 1.6 |
| 30 | 1.1 | 1.7 |
Simplified model: avg. CPC $4.20, 12% baseline conversion rate, 25% wasted clicks. Changes start on day 8. Real accounts vary. That's what the case studies are for.
02 · Reporting dashboard
One view of what's working
Conversions by week
Hover or tap a bar for details| Campaign | Spend | Clicks | Conv. | Cost / conv. | Share of conv. |
|---|---|---|---|---|---|
| Brand | $180 | 120 | 22 | $8.18 | |
| General dentistry | $620 | 160 | 24 | $25.83 | |
| Emergency | $410 | 95 | 15 | $27.33 | |
| Implants | $290 | 40 | 4 | $72.50 |
| Keyword | Clicks | Conv. | Conv. rate | Share of conv. |
|---|---|---|---|---|
| dentist near me | 110 | 18 | 16.4% | |
| sample dental co | 95 | 20 | 21.1% | |
| emergency dentist | 70 | 13 | 18.6% | |
| teeth cleaning | 40 | 6 | 15.0% | |
| dental implants cost | 30 | 3 | 10.0% |
Modeled on the 10-page Looker Studio framework from the reporting case study. Sample practice, simulated numbers.
03 · Map rankings
Watch a practice climb the map
- Average rank
- 2.69
- Points in top 3
- 73%
Each dot is a search location around a practice, and the number is its Google Maps rank there. Simulated values, patterned on the local SEO case study; the real scans are on that page.
04 · Opportunity calculator
What is being invisible costing you?
- extra leads / month
- 24.0
- new customers / month
- 9.6
An estimate, not a promise. It assumes visibility is the only thing that changes. The defaults are illustrative, so swap in your own.